Globalization began as a promise for universal economic growth through free trade and specialization. Countries and global businesses could focus on what they do best while gaining access to cheaper, more diverse goods and services. China’s dominance in manufacturing and India’s booming IT services industry are just a few examples of how globalization allowed countries to drive global economic growth.
Although globalization drives massive economic growth, it doesn’t benefit everyone equally. Here, we’ll explore the pros and cons of globalization in relation to economies, jobs, and the environment.
What is globalization?
Business globalization is the process of expanding company operations into international markets. This generally means selling products and services to international customers. However, it can also involve hiring talent overseas, sourcing materials from international manufacturers, and adapting products and services to fit local cultures and preferences.
Globalization can provide numerous benefits for businesses, but they must approach it with a careful localization strategy. This may include tailoring content to suit cultural nuances, translating business documents to attract local partnerships, and adjusting media campaigns according to regional preferences. Localizing content and services when entering a new market can be a substantial effort.
Smartling’s Translation Management System (TMS) simplifies complicated localization efforts by centralizing workflows within one platform. Smartling’s quality assurance tools ensure accurate translations with an intuitive dashboard for tracking results.
Benefits of globalization
Globalization is a polarizing topic with supporters and critics around the globe. Businesses should consider the advantages and disadvantages of globalization before they decide to expand internationally.
Here are some rewards of taking advantage of globalization:
Access to new markets
Perhaps the most significant benefit of globalization is access to millions of customers worldwide thanks to free trade agreements, which allow businesses to expand beyond domestic borders. Organizations can diversify their income streams, reducing reliance on a single market and lowering economic risk. They can also hire talent from less expensive labor markets, further increasing their profit margins.
Job creation
Globalization creates jobs in developing economies. As companies expand operations, they need more production, marketing, logistics, and customer service staff. Job creation can reduce poverty and inequality, assuming labor laws are in place to protect the outsourced workforce.
Access to resources
Geographical location used to determine access to resources, but free trade agreements eliminated these borders. Now, businesses have access to valuable resources and raw materials. This can lower production costs and help companies create better products more efficiently.
Increased innovation
Another benefit of globalization for businesses is access to innovative ideas. Developing nations are racing to catch up with global competitors, pushing them to find creative and cost-effective solutions. Businesses can stay ahead in the market by partnering with emerging companies that are developing new technologies.
Downsides of globalization
Benefits often overshadow the negative aspects of globalization, but the process still brings obstacles and drawbacks. Here are some downsides of entering a foreign market:
Increased competition
Global free trade drives economic growth, but it also exposes businesses to intense competition from foreign companies. An international market forces businesses to lower prices, improve product quality, and constantly innovate to stay relevant. Smaller or less efficient companies often struggle to keep up with larger international corporations that benefit from cheaper labor and scaled production costs.
Worker exploitation and job loss
Globalization has fueled enormous economic growth worldwide, pulling millions out of poverty—especially in developing countries like China and India. Both of these developing countries have seen massive growth from global trade. At the same time, labor conditions vary widely, and exploitation can often become an issue in unregulated markets.
This inequality is also felt in developed countries, such as the U.S. Many Rust Belt cities lost manufacturing jobs to outsourcing. This led to factory closures and rising unemployment in smaller communities while tech hubs and financial centers like San Francisco and New York thrive.
Cultural erosion
With globalization, major corporations have the resources to outcompete smaller local companies. Global brands like McDonalds, Coca-Cola, and Starbucks have expanded to every corner of the world, drowning out local establishments. Traditions and customs get overshadowed, changing how people eat, work, live, and socialize.
Supply chain disruptions
Global supply chains expose businesses to severe risks. When one link breaks, the entire system can fall apart. During the COVID-19 pandemic, factory shutdowns in China and other countries stopped the production of electronics, clothing, and medical supplies. As a result, stores ran out of products, and businesses scrambled to find new suppliers.
Go global with Smartling: Leverage your localization strategies in a globalized market
The economic appeal of global expansion is hard to ignore. The benefits of globalization include opportunities to innovate, grow your customer base, and diversify income streams.
A comprehensive global localization strategy requires careful translation management. Relying on manual processes like emails and spreadsheets to manage translations can lead to miscommunication, inconsistent messaging, and missed deadlines.
Fortunately, Smartling’s Translation Management System (TMS) can streamline your localization efforts. It enables your business to accurately and efficiently localize content from a central hub.
Modern technology has made globalization easier than ever; the same goes for localization. Our eBook, “AI-Powered Localization: Achieving Quality, Cost, and Speed Objectives,” provides insights on how to use advancements in AI and Neural Machine Translation (NMT) to translate your content while achieving high-quality results.
Explore our expert resources and take the first step toward globalization.